No more messing around with tester pots and samples. These fairytale-style screens allow you to ‘try on’ each one of Tilbury’s 10 signature looks – in as little as 40 seconds! Here customers can catch a film, listen to live music, eat, shop – and, of course, skate.īeneath the buzz of the 30,000 square foot building is a free-to-use ramp and street course for skaters and BMXers.Ĭustomers can simply drop in and enjoy a few hours of socialising and skating, providing an immersive retail experience with the brand identity at its heart.Īt Charlotte Tilbury’s flagship store in London, customers have access to two touchscreen Magic Mirrors. The House of Vans in London works seamlessly with Vans’ “Off the Wall” brand strapline. Experiential stores like these do great work for brand awareness. This all sounds very sci-fi, but it’s really about a brand that’s putting customer experience first, while combining both online and real-world channels. While touch-screen mirrors enable you to request alternative sizes as well as to pay without leaving the dressing room. In addition, RFID-enabled clothes rails detect products that interest you and add them to your online wish list. Luxury clothing retailer Farfetch has a vision for their new London store, which involves taking customer data collected online and applying it to experiences in store.īy downloading an app, you’ll be recognised as soon as you enter the store, providing assistants with an instant overview of your purchasing habits and likes. Here are five experiential retail examples. So, what does experiential shopping look like when it’s done well? They want a store to understand their likes and to give them a truly personalised experience.
Today, customers are seeking a combination of entertainment and retail.
They can do this online – without having to face till queues and weekend shoppers. What is experiential retail?Ĭustomers no longer want to walk into a shop, buy something and leave. It’s all about creating a retail experience. Walk past an Apple store on any given Saturday and you’ll see that well-designed stores are undoubtedly working. Yet, some bricks and mortar stores are still pulling in the punters. There have been multiple casualties on the high street and the likes of Amazon have made online shopping highly attractive. For years we’ve heard about the demise of the traditional store. A few retailers have set the stage for experiential retail, here are five brilliant examples. The rise of online shopping in the last few years has forced bricks and mortar stores to become more innovative.
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